The Report is an analysis of the context in each participating country and gives a:
– brief summary of the social enterprise and sports development context in partner countries;
– an overview of community sports education and training in these areas in partner countries;
– suggestions for the content of the proposed materials and methodology to be developed by the project;
– case studies showing examples of different sports social enterprises in partner countries.
The report concludes that: “While there are some post-graduate sports development degrees in the UK that feature sustainability and social policy, we found only one training programme that explicitly unites social enterprise with sports development and management and this was aimed at business leaders and based in Melbourne, Australia.
Our research with young people and other stakeholders identified a range of skills and attributes that should be included in the Youthsport materials. All partners agreed that basic business management competences are as applicable to social enterprise training as they are to commercial (e.g. marketing and communications, finance and budget management, legislation, human resources, governance, business ICT and social media). As important as business, entrepreneurship and leadership skills are softer, developmental skills such as: developing relationships, team working, mentoring, motivating, managing change and innovation, negotiation, sustainability and resilience.
In conclusion, sports management represents an excellent opportunity to engage young people in social enterprise to promote sustainable social inclusion and cohesion. Our research shows that the materials, methodologies and self assessment framework proposed by this project to combine sports management and social enterprise training will meet an as yet unfulfilled need in partner countries and beyond”.